AI Insights · Timothy · April 2023
Top 5 Fashion Games on iOS in New Zealand Q1 2023
Discover the performance trends of the top 5 fashion games on the iOS platform in New Zealand during the first quarter of 2023, including weekly downloads, revenue, and active users.
In the first quarter of 2023, the top 5 fashion games on iOS in New Zealand showcased varied performance trends in weekly downloads, revenue, and active users. Data from Sensor Tower highlights the following insights:
Makeover Studio: Makeup Games experienced a steady weekly revenue, peaking at approximately $284 in mid-January before declining to $158 by the end of March. Weekly downloads saw a significant drop from 4.2K in late December to just 425 by the end of March. The game's weekly active users also showed a downward trend, decreasing from 20.4K in late December to 14.9K by the end of March.
Project Makeover maintained a robust weekly revenue throughout the quarter, peaking at around $6.7K in early January and ending at $5.1K in late March. Weekly downloads fluctuated, with a notable increase to 1.6K in mid-March, before settling at 1.2K at the quarter's end. The game's weekly active users remained relatively stable, ranging from 8.8K to 9.7K throughout the period.
Makeup Stylist -DIY Salon game showed a gradual increase in weekly revenue, starting at $26 in late December and reaching $48 by the end of March. Weekly downloads, however, saw a decline from 956 in late December to 484 by the end of March. The game's weekly active users remained steady, fluctuating between 4.4K and 5.6K over the quarter.
Merge Studio: Fashion Makeover experienced a varied weekly revenue trend, peaking at $273 in late December and ending the quarter at $173. Weekly downloads showed fluctuations, with a significant spike to 1.8K in late January before dropping to 451 by the end of March. The game's weekly active users saw an increase from 1.3K in late December to 2.1K by the end of March.
Super Stylist Fashion Makeover had a steady weekly revenue, starting at $450 in late December and ending at $223 by the end of March. Weekly downloads fluctuated, with a notable spike to 1.2K in early January before stabilizing at 344 by the end of March. The game's weekly active users showed a stable trend, ranging from 2K to 4.2K throughout the quarter.
These insights provide a snapshot of the dynamic performance of fashion games on iOS in New Zealand during Q1 2023. For more detailed analysis and data, visit Sensor Tower.
